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“He has figured out how to be different people to different audiences.” “Ron Johnson has been consistently underestimated as a candidate,” the person said, requesting anonymity to speak frankly.
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Russ Feingold, said Johnson has won in the past because he excited GOP diehards on right-wing radio while also appealing to white suburban women with his TV ads. “Instead, somebody’s on the local news talking about helping people and jobs in a place you wouldn’t expect to see Ron Johnson, in center city Milwaukee.”Ī Wisconsin-based Democratic strategist who worked on the 2016 Senate race, in which Johnson defeated former Democratic Sen. for the last 12 years,” said Brandon Scholz, former executive director of the Wisconsin Republican Party. “It shows a more sensitive side to somebody who’s been working out in Washington, D.C. His other positive spots this year are emotional testimonials from people who said his “Right to Try” legislation - which allows those with life-threatening diseases or conditions to try experimental drugs - saved their or their loved ones’ lives. In his successful bid in 2016, Johnson aired similar commercials on the initiative. I remember thinking, ‘Wow, he actually came here.’” One features Smith’s widow, Markeitha Smith, who attests, “I never would have thought that Ron Johnson would have ever been somebody who I can say is family. He has run spots this campaign that highlight the Joseph Project, a program Johnson co-founded with the late African American Pastor Jerome Smith Sr., to help people in Milwaukee find jobs. Johnson is replicating that playbook in this year’s midterm election. Yet at the same time that he has served up red meat for the base, he’s also hedged his bets by presenting a softer side in TV ads in past elections. And that’s the core of our message.”ĭespite Johnson’s hard turn to the right, this closely watched contest that could determine party control of the Senate is a coin flip, according to both Democratic and GOP consultants - a reflection of the fact that Republicans across the country face an extremely favorable political environment. “But nobody likes being ripped off by someone who’s out to serve themselves.
“Kellyanne Conway was right when she said voters vote on what affects them, not what offends them,” said Ben Wikler, chair of the Wisconsin Democratic Party.
Even Democrats largely aren’t campaigning this year against the controversial comments Johnson has made, instead focusing on the senator’s alleged self-dealing in Washington in an attempt to strip him of the non-politician veneer that helped him win past elections.
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